Building Your
China Voice

We kick-start conversations with our global collective of influential Chinese thinkers and creators, produce strategies with purpose and help your business resonate authentically with Chinese audiences throughout the world.

Building Your
China Voice

We kick-start conversations with our global collective of influential Chinese thinkers and creators, produce strategies with purpose and help your business resonate authentically with Chinese audiences throughout the world.

Looking East

  • CHINA MARKET OVERVIEW AND INSIGHTS
    Detailed reporting relevant to your industry including strategic and commercial opportunities that exist for your business in China
  • CHINA CONSUMER TRENDS
    In depth qualitative research to test market assumptions amongst Chinese consumers
  • CHINA INFLUENCER TALENT SCOUTING
    Access to a comprehensive global network of Chinese influencers and creators
  • CHINA RETAIL & CULTURE SAFARIS
    Curated city and retail tours throughout mainland China to allow your brand to witness and connect with the most innovative and creative culture centres and businesses in the region

Looking West

  • MARKET OVERVIEW AND ENTRY STRATEGY FOR CHINESE BRANDS
    Detailed reporting into Western markets, specifically for Chinese brands
  • BRAND POSITIONING AND COPYWRITING
    Authentic and professional copywriting for brands looking to connect with Chinese consumers in the West
  • NEW WAVE OPINION LEADERS
    Connect with the next generation of Chinese tastemakers – living abroad and forming new cultural outlooks – who are impacting global trends with their overseas experiences
  • RETAIL AND CULTURE SAFARIS
    Curated tours of European cities providing strategic and cultural insight to give Chinese brands a competitive edge when expanding into new markets

Communities

We specialise in working with these core consumer groups who are at the heart of China’s rapid commercial development:

THE CREATORS

China’s creative class • Influencers, innovators, social connectors, celebrities and media personalities • Responsible for moulding new cultural movements, fashion styles and undiscovered market opportunities.

THE YOUTH

China’s Millennials and Gen Z • Highly valuable, influential and hard to reach • Span all city tiers and income brackets • Driven by decision makers and trendsetters • A mass audience who aspire for greatness through style and spending power.

THE GOLDEN COLLARS

Defined by status and style • Typically senior or middle managers in multinational corporations • International knowledge based on education, travel and business.

Select Works

NN Studio

NN Studio

Pernod Ricard

Pernod Ricard

Nike Research

Nike Research

Nike

Nike

XTep

XTep

Apple

Apple

BMW MINI

BMW MINI

Hennessy Classivm

Hennessy Classivm

About

China has undergone a fast and furious development in the past 10 years and at the heart of this drive is an emerging middle class who are redefining global consumerism.

Chinese tourists are also buoyed by their increased spending power and search for heightened international experiences.

Crucially, these groups are young, savvy and highly influential – largely born after 1980.

Our aim is to help brands better understand these consumers and the commercial opportunities that exist for brands looking to enter China or to activate with these communities on a global scale.

YÒUYO is founded by Josh Atkin who previously co-ran the creative brand consultancy Jellymon, based in Shanghai and Beijing.

We have developed an extensive network of young, affluent and entrepreneurial Chinese influencers and work with leading global brands, helping them to authentically connect with and understand these hard to reach Chinese consumers both in mainland China and throughout the world.

We are based in London and Shanghai.

Clients

Let’s Talk

Searching for your China Voice? Find out how we can help your business better understand China.