Nike China asked us to gather and work with a group of Key Opinion Leaders and influencers to discover how they spend their time and to create a visual diary both in the form of a filmed day in the life and using a specially designed diary kit.
The experience culminated in us hosting an intimate show and tell session in front of selected Nike executives from throughout the region.
TOPIC
Market Climate/Consumer Report.
OUTPUT
Consumer journey films and diaries, curated interview session, individual respondent reports.